● A Concise Marketing Management Course.
● Exactly the same syllabus instructed in university MBA programs .
● Based on Marketing Management Book by Kotler/ keller 14th edition.
● Delivered Successfully to 905 Candidates in 45 rounds for 7 years.
● We offer credible knowledge.
● We save your time & money by shortening the course to the most suitable number of lectures without stalling .
● Delivered in Dubai, Abudhabi , Cairo , Alex & now is Available Online
Course Schedule :
8 Live Online Lectures (4 hours / lecture | Total 32 hours)
Starts on Wedensday 9th of Feb 2022
Every Wednesday
6:30 PM: 10:30 PM Egypt Time
7:30 PM: 11:30 PM KSA Time
8:30 PM: 12:30 AM UAE Time
Course Ends on 30th of March 2022
Each group 10 : 15 Attendees .
Course and Materials in English but we will translate and explain everything in Arabic whenever needed.
1. Marketing: Managing Profitable Customer Relationships
2. Company and Marketing Strategy
3. Managing Marketing Information
4. Consumer Markets and Consumer Buyer Behavior
5. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers
6. Product, Services, and Branding Strategies
7. New-Product Development and Product Life-Cycle Strategies
8. Pricing Considerations and Approaches.
9. Marketing Channels and Supply Chain Management.
10. Integrated Marketing Communication Strategy(IMC).
11. Full Marketing Plan Development .
12. Cases ,Workshops and individual assignments starting from first lecture .
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