4×4 Marketing Course -Dubai Nov. 2017

5 Lectures in 5 consecutive days
▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀
From Saturday 11 th OF November till Wednesday 15th of November
From 7 PM till 11 PM

▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀

Venue : Armada BlueBay Hotel -Meeting Room
Address :Armada Towers, Jumeirah Lakes Towers, Sheikh Zayed Road, Dubai, UAE.

▶ 4×4 Marketing Course Dubai

● A Concise Marketing Management Course

● Exactly the same syllabus instructed in university MBA programs .

●Based on Marketing Management Book by Kotler/ keller 14th edition.

●Delivered Successfully to 505 Candidates in 23 Waves for 2 years

●Delivered in Dubai , Cairo , Alex & soon in Istanbul , KSA & Lebanon

●We offer credible knowledge.

●We save your time & money by shortening the course to the most suitable number of lectures without stalling .

@@ Each group 10 :15 Attendees only
@@ Course and Materials in English but we will translate and explain everything in Arabic whenever needed.

▶ Course Content :

1. Marketing: Managing Profitable Customer Relationships
2. Company and Marketing Strategy
3. Managing Marketing Information
4. Consumer Markets and Consumer Buyer Behavior
5. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers
6. Product, Services, and Branding Strategies
7. New-Product Development and Product Life-Cycle Strategies
8. Pricing Considerations and Approaches
9. Marketing Channels and Supply Chain Management
10. Integrated Marketing Communication Strategy
11. Conclusion and Marketing Plan .
12-Digital Marketing brief.
13. Cases ,Workshops and individual assignments starting from first lecture .
14- Full Marketing Plan Development .